In StorageConsole 8, APTARE enhanced the Capacity Manager module by adding support for HP EVA and improved their virtualized storage support, including thin provisioning. Backup Manager was also enhanced with deduplication support for EMC Avamar.

What’s interesting about APTARE, aside from what their SRM solution does, is what they don’t do. They don’t require agents, making implementation and maintenance easier. Also, being independent they don’t tie you to a disk array vendor, as most SRM solutions do. As VP of Marketing Tony Wessels said, “You can’t manage what you can’t measure”, referring to the fact that SRM tools which are tied to a specific storage platform don’t give you a comprehensive look at the environment. “It’s human nature to over-provision, especially in a virtual server environment. We help IT ‘create capacity’ by optimizing the storage infrastructure.“

And, they’re not a startup. According to Wessels, “APTARE is the largest non-vendor SRM solution, with over 450 enterprise customers worldwide. We have a 95% year-on-year support renewal rate and we’ve been in business for 17 years.”

Note: Storage Switzerland recorded a live demo from VMWorld of APTARE’s StorageConsole 8 from VMWorld.